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Strategies and Tactics That Set MediaPoint® Client Successes Apart From the Crowd
Sustained profitable growth requires a powerhouse direct-response time buying unit in the advertising mix.
MediaPoint understands how to leverage its alliance with Inter/Media's® time buying unit and exactly how to maximize that unique advantage for its clients' gain.
While other performance-only shops claim that a performance-only solution is sufficient to adequately grow client programs, MediaPoint knows better. Performance-only programs are a slippery slope to sustaining reliable, repeatable revenue growth.
When client marketing and sales budgets are revenue-dependant upon performance, a bundled time buying and performance-optimization solution represents sure footing against a steep climb in today's unsteady economic landscape.
In addition to MediaPoint's alliance with Inter/Media Advertising's time buying unit, it also has resource access to a full suite of services. For a menu of those, see the "Services" tab at
http://www.intermedia-advertising.com/services.html»
Without strategic cash placement at work in conjunction with a performance-based delivery model, two conditions occur. Neither is desirable. Both negatively affect profitability ratios. The first condition occurs when there is no control element in place to insure continued repeatable growth. The second condition brought about by a performance-only model, is the increase in telemarketing costs that comes when there is media down-time and large call handling spikes. When call processing cannot be planned to any degree, then the costs of down call-time rises.
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Real optimization of client media budgets requires in-depth knowledge of front-end media indexing, placement, tracking and data reporting, as well as back-end call center monitoring — all of which are critical to tweaking efficiencies within and across the full response chain. The lack of smart 360-optimization can break the backbone of an otherwise strong direct response lead or order-driven program.
By nature, intelligent reporting must reflect a client-centric approach tailored to fit the specific requirements of each client and campaign. Clients want reporting that works for them — not template reporting that only works for their agencies. Client-driven reporting strengthens client-agency relationships.
See MediaPoint Analytics Presentation»
It's not the number of media relationships that can be counted and claimed—rather it's the number of active media generating profitable results. More is only better when each affiliate actively produces results.
It's not what a company's "About Us" profile page says about the quality of its senior executives, it's what clients say about the quality level of senior management account involvement on a day-to-day basis. Hands-on management by senior executive talent tells whether an agency is committed to a client or not.
MediaPoint is client-centric. We take clients to market when they're ready — not when our platforms can support a release.
Most client performance frustrations can be eliminated through planned and dedicated communication. When campaign expectations and goals are fully reviewed and the impact of requested actions and decisions are discussed, even the most dynamically changing campaigns can move smoothly. The less time devoted to strategic planning and tactical execution, the more time will be needed to clean up messy mistakes.
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