Offer Testing
Interested advertisers either engage MediaPoint to script and produce a :30 second or :60 second commercial for them, or they come to us to review their existing production work. We employ the award winning services of InterMedia Advertising’s creative and production house, InterImage Productions.

In order to be distributed across MediaPoint's network, the offer must be accepted for testing. Testing determines what the right cost-per-action payout allowable needs to be in order to sustain and scale a successful performance program. Not all business models can support a successful direct response cost-per-order or cost-per-lead generation program.

Tests typically require a minimum run-time of two weeks. Costs vary based on a number of critical variables. Those include, but are not limited to - the specific offer call-to-action, the particular data-captures needed, the time period of testing, desired frequency, and the total number of networks chosen.

Cost-Per-Action Pricing and Definition
Once testing is completed, a results analysis work-up is created, presented and reviewed with you, the client. Based on the campaign's response rate, we formulate a mutually agreed to cost per action billable commission . The higher your cost per action payout is the more leads or orders you can expect to receive. Once payout price is established, that pricing is drafted directly into your per inquiry media agreement. This becomes a fixed cost until a change is deemed necessary. At this time all other elements - such as lead description or order terms, budget or geographic restrictions and security deposit advances - are also defined and entered into your agreement. With signed legal documents in place, the program moves out into network distribution.

National Network Distribution
MediaPoint plots to achieve the most cost-effective and timely approach to a successful national distribution launch. Before hand, traffic costs estimates are prepared for your signature and timelines are discussed and agreed to.

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Reporting
MediaPoint takes pride in the integrity of its reporting, especially in light of the best-of-class standards set by the Intermedia Group of Companies of which MediaPoint is a proud part. Key performance indicators and other elements critical to each client are reviewed, defined, structured and managed.

Driving and sustaining Lead Volume.
Factors affecting the stability of the program are strength of creative, response rates, quarterly media avails and the nature of your lead volume goals.
The more aggressive the cost-per-action price assignment, the more airtime and associated lead or order flow an advertiser can expect. Advertisers choosing this model vie not only with other offers within a given business category, but with other offers across multiple business verticals — all competing with each other for the same available airtime inventory.