Mediapoint Network Mission

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Mission Mandate:

To create repeatable, long term, above average, profitable return opportunities for both advertisers and media affiliates alike.

For our advertising partners, we deliver the right results at the right price. We achieve this by providing a wide reaching lead- and order-generation delivery platform designed uniquely for each client, with an economy of scale that makes local, national, syndication and satellite television advertising possible at a significantly reduced cost when compared to standard retail rates.

For our network partners, we provide a reliable and dependable second-stream revenue flow to supplement their existing traditional advertiser-based revenue. We achieve this by monetizing their unsold or undervalued commercial inventory. We supply our trusted media partners with a select collection of short-form :30 and :60 commercial offers that over time consistently generate above-average response rates on a pay-for-results basis. Accomplishments such as these are in turn linked to both highly competitive pricing strategies and hands-on asset allocation and yield management.

In an increasingly complex media and business environment, having the right partner to sift through and interpret vital information in order to make profitable decisions is critical. We recognize this.

MediaPoint understands the risks to client growth. And, what is needed to insure client assets stay in line with short-, mid- and long-term goals. To this end, we employ a mix of media asset allocation, balancing and diversification to protect against spend waste and margin loss, and to insure steady value enhancement.

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CLIENTS BET TO WIN ON OUR PERFORMANCE —
NOT TO SHOW, PLACE OR SCRATCH.

MediaPoint Network®, Inc. and all the thoroughbred clients it represents benefit from being a part of the Inter/Media Advertising Group of Companies™ and the heritage brand-name recognition associated with that integrated platform of nine companies.

With Inter/Media Advertising's® 34 years of business comes the experience, knowledge and instincts to breed winners. Our culture knows all too well how the best of campaigns can stumble and fall at any turn in the track.

MediaPoint brings together an extensive network of over a thousand trusted media affiliate relationships and pedigree clients who look to MediaPoint and Inter/Media to maintain their front-runner post position right out of the starting gate, and to insure their lead in today's highly competitive fast-track marketplace.

MediaPoint is accustomed to working with heritage blue-chip clients used to being in the winner's circle. We also have a history of training and growing new-to-direct-response television advertisers looking for greater business victory. Winning clients expect and receive best-of-class training, resources, capabilities and services from us.

When it comes to client performance, we bet to win. Not merely to show. Or to place. We stake our reputation on first-place performance results from the starting gate through to the clubhouse turn — a distant second, third or scratch is not a part of our collective culture.

OUR TACTICAL APPROACH

MediaPoint contributes to client value by making the most of the collective resources of the following disciplines and technologies: Strategic, Creative, Brand Development, Time Buying, Scripting, Production, Post Production, Traffic, Data Management, Retail Brokerage, Talent Agreements and innovative technologies such as the lead-tracking software programs of AccuTrak® and M-Trak™.

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